1. Introduction Marketing evolution: Traditional Marketing -> Digital Marketing -> Data-driven Marketing -> AI-Powered Marketing 2. Conseptual Analysis Marketing AI Costumer engagement Automation in marketing GDPR, data privacy and ethics 3. Literature Review Artificial Intelligence in Marketing Trends and innovations Tools Marketing Models 4. Methodology Case study selection 5. Case study 6. Conclusions Summary of findings Limitations of the study Recommendations for future research 7. References 8. Appendices
The effect of artificial intelligence on modern marketing: transformations, challenges, and opportunities
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