I have a research project to do. I have already completed the intro, literature review, and research design section of the work. What needs to be done is the findings (data analysis) and discussion, and conclusion and recommendations. THE FINDINGS AND DISCUSSION SHOULD BE 2000 WORDS AND THE CONCLUSION AND RECOMMENDATIONS SHOULD BE 400. IN TOTAL, IT HAS TO BE 2.400 WORDS FOR THESE 2 SECTIONS. THE TOTAL WORD COUNT FOR THE WHOLE PAPER IS 5,500, PLEASE TAKE SERIOUS NOTE OF THAT. I have put my questionnaire results in an excel spreadsheet and cleaned it up as much as I could. You will need to analyse the data and create charts and graphs that should be attached to the report.
Research Aim
This study will examine the impact of influencer marketing on increasing customer engagement and purchase intention for Shein.
Research Questions
1. Investigating the impact of credibility and content quality in driving consumer engagement and purchase intention for Shein?
2. To what extent do micro-influencers and macro-influencers differ in their effectiveness in driving customer engagement and purchase intention for Shein?
These are my research aims and questions, please please link the findings to this and the analysis to this. It all has to link up and be clear. I will upload my questionnaire also. Each question (q. 12 – q.15) with their different statements is for each construct of my research aims and questions (content quality, credibility, customer engagement and purchase intention).
I will upload 2 past research paper examples which will give you guidance and you can follow that. I will upload a document of what I’ve already done so please continue from there. Please be clear and have a good structure. MAKE EVERYTHING LINK.