This paper should include at least 25 peer reviewed journal references and should be typed double–spaced, referenced, and formatted formally using the APA 7th edition style guidelines. The paper is to be a minimum of 15 pages and should not exceed 30 pages in lengthYou need to submit the paper through Turnitin and the drop box. AI detection tool will be
used as part of the Turnitin analysis.
1. Content (50%)
• Focused research questions/topic; coverage of topic.
• Relevance to marketing management course
2. Format (25%)
• Consistency; Style and Appearance (Use of the APA 7th edition)
• Absence of typos and grammatical errors.
• Appropriate paper divisions, headings, and subheadings.
3. Referencing (25%)
• Quality of references (at least 25 peer reviewed journal articles from the library
or database are required)
• Relevance to marketing management course
2. Format (25%)
• Consistency; Style and Appearance (Use of the APA 7th edition)
• Absence of typos and grammatical errors.
• Appropriate paper divisions, headings, and subheadings.
3. Referencing (25%)
• Quality of references (at least 25 peer reviewed journal articles from the library
or database are required)