The Impact of social media on consumer behavior and its Implications for businesses.

II. Your Task:

Using the CSULB Library’s Business Databases (i.e., ABI INFORM/Complete, Business Source Premier, LexisNexis) to gather information, write an analytical research essay that discusses relevant aspects (explaining both the advantages and disadvantages) related to today’s business “workplace.” 

III. Guidelines

Each written report (research paper) should be a minimum of four (4) FULL single-spaced, typed pages of text. The title page, abstract page, works cited are in addition to the minimum individual written body sections of the report. In other words, the underlined parts are not a part of the required 4 single-spaced requirements.

These sources will be annotated on your “References” page.  Use APA-style documentation for your in-text report documentation and “References Page” format.


Turnitin:

Post your essay draft(s) to our Canvas site to check your Turnitin “Originality Index” before submitting your final draft to me for a grade.  If more than 20 percent of your writing is from a source, you need to paraphrase your research material to reflect your own words.  


The introduction section of your report must contain your research question, narrowed, 

focused, and clearly stated; a scope statement (specifying exactly what you are including and excluding); and the purpose of the study – i.e., why it is important.  In the introduction also
briefly describe your research strategy along with what indexes and databases you searched. Do this in such a way that the reader will feel confident that you are systematically and thoroughly covering all the necessary ground and that your information will be complete and credible. Make sure you list within the sources and methods section those sources that supplied the most meaningful support for your report conclusions.   

  
The report body contains the information you found. Use a system of headings and sub-
headings and at least one exhibit (visual / graphic). Use in-text references, done according to
APA style. An example is (Denton, 2002, p. 46); this in-text note would refer a reader to your
“References” page, which must also be done in APA style. See Appendix B on proper APA style documentation and use www.apastyle.org or [email protected] for online references. You can also use the APA web sources referenced on the university library web site. YOU SHOULD HAVE A MINIMUM OF 5-6 SOURCES (online/journals) IN YOUR ESSAY!!!! 



The conclusion contains a summary of each main section and any inferences you can draw on
the basis of the summary. You should have multiple paragraphs in your conclusion. Make sure
you answer your research question within your conclusion through use of an overall report-concluding paragraph. Also make sure that you include your recommendations in the conclusion section. Lastly, THE REFERENCE PAGE DOES NOT COUNT IN PAGE LENGTH. 






Writing and revision takes time. Avoid a catastrophe and allow yourself extra time to complete this paper. Use your most competent business writing style. That means clear, correct, plain, concise business like English; nothing fancy, pompous, or wordy. Be careful to proofread your report. Watch sentence structure, appearance, formation of the possessive, spelling, and all the other errors that mar the good impression your work can make. 

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