The Impact of Social Media on Employee Engagement and Corporate Culture: How can businesses utilize social media to foster employee engagement and create a positive workplace culture?

This assignment involves creating a literature synthesis focused on analyzing the impact of social media use (SMU) on different organizational aspects, specifically employee engagement, job performance, knowledge sharing, and organizational culture.

In this process, we are:

  1. Reviewing and categorizing academic articles that examine SMU’s role and effects in various organizational contexts.

  2. Organizing the findings into specific themes (employee engagement, job performance, knowledge sharing, and organizational culture) to better understand how SMU influences these areas.

  3. Synthesizing the literature by highlighting common patterns, insights, and contrasting viewpoints, as well as identifying any gaps or limitations in the existing research.

  4. Developing a structured synthesis draft that presents the research findings in a clear and concise manner, organized by thematic headings.

Our goal is to produce a well-organized synthesis that not only summarizes existing knowledge on SMU in organizational settings but also critically analyzes how it supports or challenges key outcomes within these thematic areas. This synthesis should offer a comprehensive perspective on SMU’s organizational impact and guide future research or practical applications.

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