The Impact of Social Media on Young Consumers: A Case Study on TikTok and Drunk Elephant

I need you to pretend you are a college student and write an article for me about social media’s impact on kids’ lives, talking about how the way tiktok influences kids to buy drunk elephant in specific and other products because of the way that social media disclose and because how those products are attracted to kids most, other than people for the age that the products are made, and how this is a problem for the skin of the kids and how the social media role is the problem in this situation. Also, you need to cite Bernays.  

    I made a Craft Claim Statement for a presentation before the final and this is what i use it:

    • “Social media platforms, particularly TikTok, significantly influence younger demographics through marketing strategies that shape consumer behavior, trends, and self-perception.”

    Identify Subordinate Claims:

    These are supporting arguments that will help establish the main claim:

    • Marketing Influence: how TikTok’s algorithm and content strategies allow brands like Drunk Elephant to specifically target and engage young consumers.

    • Consumer Culture: how exposure to constant advertising and influencer endorsements on TikTok leads to rapid trend adoption among youths.

    • Sociocultural Impact: how changes in self-esteem and body image among young users due to the portrayal of ideal lifestyles and standards on social media.

    Prepare Counterarguments:

    Address potential criticisms or alternative perspectives that might challenge your claim:

    • Positive Aspects of Social Media: Some argue that social media can also empower youth by providing platforms for self-expression and social activism.

    • Consumer Awareness: Consider the argument that today’s youths are becoming more digitally literate and are aware of marketing tactics, which might mitigate the influence of social media marketing.


  • 12-point font, 1-inch margins on all sides 
  • External sources should be scholarly, peer-reviewed work
  • Papers should be free of typographical and grammatical errors
  • Papers and the work cited page should be formatted according to either the MLA, APA, or Chicago Style guidelines. Failure to document source material properly and thoroughly could result in plagiarism.  I have a zero tolerance policy regarding plagiarism, either intentional or unintentional, in the final paper. This includes papers which were generated by any AI technologies, including but not limited to ChatGPT, Quillbot, etc.

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