The last semicentennial’s B2B sales, marketing, and customer experience are outdated. Revenue functions are now converging.

According to Forrester Research, more than 90% of enterprise AI decision-makers globally intend to employ generative AI for internal and customer-facing applications. The present skill set limits, the inability and fear of moving faster, and the current systematic data silos are enormous impediments. Companies must shift to a data-product-centric approach and eliminate customer-facing data silos. Revenue product data roles that serve as customer ambassadors and data curators will assist commercial leaders in maximizing short-term gains while adhering to their long-term plans. 
Please notice the comments on the side of the document, as they are quite self-explanatory. Additional comments: 1. has to be much “crispier.” 2. Any references to research has to be inside the text (as is now) 3. ” I got a little lost one some of the key ideas—data product, organizational transformation, etc.—and then wondering about the AI connection, etc. I feel like you are packing a lot of dense points into one bullet, so would try to make these more succinct. Feel free to add more evidence, report references, etc from existing research. “
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