The objective of this term project is to enable students to apply the principles of entrepreneurship and business strategy by developing a comprehensive Business Model Canvas (BMC) for an innovative entrepreneurial idea.

The objective of this term project is to enable students to apply the principles of entrepreneurship and business strategy by developing a comprehensive Business Model Canvas (BMC) for an innovative entrepreneurial idea.
Project Overview:
Students will work individually to identify an entrepreneurial idea and use the Business Model Canvas framework to outline the key components of their business model. All the knowledge required to complete this project can be found in the textbook, instructor’s lectures, and resources provided on Canvas.
Key Components of the Project:
1. Executive Summary: Provide a brief overview of the entrepreneurial idea, including the problem it solves, the target market, and the value proposition.
2. Business Model Canvas: Complete the Business Model Canvas, which includes the following nine building blocks:
• Customer Segments: Identify and describe the different groups of people or organizations the business aims to reach and serve.
• Value Propositions: Clearly articulate the unique value the business will provide to its customers.
• Channels: Outline the various ways the business will reach its customers to deliver the value proposition.
• Customer Relationships: Describe the type of relationship the business will establish with each customer segment.
• Revenue Streams: Identify how the business will earn revenue from each customer segment.
• Key Resources: List the most important assets required to make the business model work.
• Key Activities: Highlight the most important things the business must do to make its model work.
• Key Partnerships: Identify the network of suppliers and partners that will help the business succeed.
• Cost Structure: Describe the major costs involved in operating the business.
3. Market Research: Conduct and summarize market research that supports the feasibility of the entrepreneurial idea. This should include an analysis of the industry, target market, competitors, and potential customer needs and preferences.
4. SWOT Analysis: Perform a SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) for the business idea to identify internal and external factors that could impact its success.
Deliverables:
• A written report (10-15 pages) that includes all the components listed above (70%).
• A completed Business Model Canvas (can be included as a visual aid in the report but it also needs to be submitted in the designated location separately) (30%).
Evaluation Criteria:
• Clarity and Creativity: How clearly and creatively the entrepreneurial idea and business model are presented.
• Depth of Analysis: The thoroughness and depth of the market research, and SWOT analysis.
• Completeness: All components of the Business Model Canvas are fully developed and cohesive.
• Feasibility: The practicality and feasibility of the entrepreneurial idea and the proposed business model.
Timeline:
• Week 1: Project introduction and selection of entrepreneurial ideas.
• Week 2-4: Market research and development of the Business Model Canvas.
• Week 5-6: SWOT analysis and financial projections.
• Week 7: Preparation of the written report.
• Week 8: Submission of the written report.
Submission Guidelines:
• Written reports should be submitted in PDF or MS Word format.
• All submissions should be made via the course’s online portal (Canvas) by the specified deadlines.
Instructor Contact: