The PACE of innovation – ‘The list’ that shows what others need to do….but can’t !!!
Watch the following Video and answer the following questions:
https://youtu.be/47WDbDwgJMw
- Car companies, in general, practice incremental innovation. What type of innovation is in evidence in Tesla? Support your answer with relevant examples? L O 2 & 4
- How important is a culture of innovation in an organisation and how does Tesla operate innovative management initiatives/practices? L O 2 & 4
- How can the ‘traditional’ car industry fight back? Should it fight back or develop new segments? L O 1, 2, & 3
- Analyse the marketing strategy of Tesla. Musk seems to be indicating that his ‘Zero Dollar’ marketing strategy may not be working. L O 2, 3, & 4
- Has Tesla, as a brand, ‘crossed the chasm’? L O 1 & 3
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