Overall Outline of Paper:
Title Page-1 page
Executive Summary-5pages
Introductory Statement and Recommendation
Sections of the paper discussing factors under analysis (see discussion below)
Statement of Analysis of Factors (NOT conclusion)
References-1 page
Appendix.
The content of the paper will include these major sections:
1) Introductory paragraph(s)
Provide a short background statement about the country, including location, general size, primary
language and significant type of culture (Far East, Middle East, European, etc.), primary currency,
and type of government. Conclude the paragraph with the thesis statement, which is your
recommendation for whether or not I should expand my business into the country. The thesis, or
purpose, statement is a few sentences, written concisely, that state the document’s purpose.
Mentally framing the paper by the creation of a thesis statement helps the writer know what to talk
about and helps the reader know why to read the paper. Many excellent papers are written about
the wrong thesis, likely because the writer did not clearly understand the purpose and target reader.
A clear focus on the thesis also helps research for the paper, evaluating material for what to include
and omit. Read the detailed content requirements for the paper, explained below, to develop the
thesis statement.
2) Country under consideration
Note that some discussion questions relate to the research you will do for your paper.
a) Include an introductory discussion of the “friendliness” of the country toward international
business, such as a brief discussion of barriers to foreign ownership due to governmental instability
or legal impediments, issues of corruption and ethics, and the current status of inflation, taxation,
and economic growth.
b) Discuss, in-depth, cultural issues related to the country and the business. Business etiquette in
negotiations, attitudes toward time, verbal and non-verbal language, attitudes toward women,
education, workforce, and other important cultural issues as relevant to business. For example,
manufacturing or hiring many local workers requires cultural workforce considerations and the
availability of workers based on the educational system. In some countries, religion plays a
significant role in every aspect of the culture and must be addressed if that is the case. Include the
cultural issues that are important to the analysis.
3) Analysis of proposal and recommendation
Provide a wrap-up of the economic and cultural factors of the country. Based on the factors
discussed in the paper, make a detailed analysis of the proposal with a specific recommendation as
to whether the proposal should be pursued further. This section is your voice, thoughts, and
understanding of the proposal.
Business Leaders do not want to wade through thick volumes of information to decide. When
choosing what to include in your paper, consider whether the information is essential to me in
deciding to expand into the country you chose.