The role of International communication in enhancing global perception of Vietnam during the COVID-19 pandemic

April 30, 2024April 30, 2024 Discipline: Communications and Media

The purpose of this paper is to examine the impact of the “Ghen Co Vy” campaign on
the national image of Vietnam. Through analysis of media coverage this study aims to
demonstrate the beneficial effects of the campaign on Vietnam’s image,
particularly in the context of its response to the COVID-19 pandemic. By
exploring the campaign’s reach, engagement, and reception, the researcher seek to provide insights into the role of international communication in enhancing
the reputation and global perception of Vietnam during times of crisis.


Research question: Is “Ghen Co Vy” campaign beneficial for the national image of Vietnam? (Prove yes)

The paper should include these point:
– How coronavirus has affected the world and international communication
– How some countries run communication campaigns to raise people’s awareness in fighting the epidemic
– Some countries took advantage of effective anti-epidemic efforts to promote their national image
– What did Vietnam do (preferred good response) + some intro of “Ghen Co Vy” campaign
Useful readings: Vietnam’s response to coronavirus crisis earns praise from WHO (13/4/2020): https://7news.com.au/lifestyle/health-wellbeing/vietnam-praised-for-no-coronavirus-deaths-c-973119

Vietnam May
Have the Most Effective Response to Covid-19 (24/4/2020): https://www.thenation.com/article/world/coronavirus-vietnam-quarantine-mobilization/

Vietnam
offers tough lessons for U.S. on coronavirus (30/4/2020): https://www.washingtonpost.com/world/2020/04/30/vietnam-offers-tough-lessons-us-coronavirus/

Is Vietnam
the coronavirus-fighting champ of the world? (07/5/2020): https://theworld.org/stories/2020/05/07/vietnam-coronavirus-fighting-champ-world

Coronavirus:
How ‘overreaction’ made Vietnam a virus success (15/5/2020): https://www.bbc.com/news/world-asia-52628283

How has
Vietnam, a developing nation in South-East Asia, done so well to combat
coronavirus? (12/5/2020): https://www.abc.net.au/news/2020-05-13/coronavirus-vietnam-no-deaths-success-in-south-east-asia/12237314

An ideal
public health model? Vietnam’s state-led, preventative, low-cost response to
COVID-19 (29/6/2021): https://www.brookings.edu/articles/an-ideal-public-health-model-vietnams-state-led-preventative-low-cost-response-to-covid-19/

Vietnam’s Impressive March: The country is making a strong post-Covid
recovery based on sound socio-economic fundamentals (11/4/2023): https://timesofindia.indiatimes.com/blogs/talkingturkey/vietnams-impressive-march-the-country-is-making-a-strong-post-covid-recovery-based-on-sound-socio-economic-fundamentals/

– Communication campaigns from different countries regarding the COVID-19 epidemic
– Case study “Ghen CoVy” campaign
Useful casestudy on Nation branding: https://sci-hub.se/https://journals.sagepub.com/doi/epub/10.1177/1367549417751152?fbclid=IwAR15AU392rOoLLQimg3utpQjGTB7qO_CM4rq0TyyQ8pWIcsF6KDm4RKv3Mo

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