- Anonymous. (2008). Recession marketing: Case study – Starbucks. Brand Strategy, 26. Good example of a description of a specific marketing strategy. Retrieved from http://ezproxy.bellevue.edu:80/login?auth=bb&url=https://search.proquest.com/docview/224172900?accountid=28125.
- Das, B., Satpathy, I., & Sharan, S. (2014). Transnational Marketing Strategy. Chapter 1. NEW AGE International Publishers. http://ezproxy.bellevue.edu/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e025xna&AN=2706820&site=ehost-live&ebv=EB&ppid=pp_1
- Knight, G.A., & Cavusgil, S.T. (2005). A taxonomy of born-global firms. Management International Review, 45(3), 15-35. Retrieved from http://ezproxy.bellevue.edu:80/login?auth=bb&url=https://search.proquest.com/docview/202691989?accountid=28125
- Lee, K., & Carter, S. (2009). Understanding the global marketing environment. Chapter 1: Changes and new challenges. Retrieved from https://www.slideshare.net/kiefercmlee/global-marketing-management-chapter-1.
- Robson, M.J. (2005). International marketing research. Strategic Direction, 21(6), 30-33. Retrieved from http://ezproxy.bellevue.edu:80/login?url=http://search.proquest.com.ezproxy.bellevue.ed u/docview/218611279?accountid=28125
- Wind, Y., Douglas, S.P., & Perlmutter, H.V. (1973). Guidelines for developing international marketing strategies. Journal of Marketing,37, 14-23. Retrieved from https://www.researchgate.net/publication/234022038_Guidelines_for_Developing_International_Marketing_Strategies
- US Small Business Administration. (n.d.). Marketing and sales. https://www.sba.gov/business-guide/manage-your-business/marketing-sales
- Yücel, R., Elibol, H., & Dağdelen, O. (2009). Globalization and international marketing ethics problems. International Research Journal of Finance and Economics, (26), 93-104.
2.1 Discussion Assignment: Tailored Market Plans