To what extent has the hosting of the FIFA World Cup over the last years impacted the brand image and profitability of Adidas through marketing strategies?

“To what extent has the hosting of the FIFA World Cup over the last years impacted the brand image and profitability of Adidas through marketing strategies?” This is my IB extended essay research question on business management.  The main focus is on brand image, profitability, customer loyalty but mostly brand image.  I already did my intro, methodology and now I have reached literary reviews where 1200 words are needed to be written.  Firstly, start with a small introduction on brand image and profitability and continue by writing based on academic papers from google scholar on marketing, brand image, profitability and customer loyalty on google scholar.  It is very important that information on google scholar is used.  Also, you should quote what the authors mentioned and elaborate about it and link it back to the research question.  You should write more on what correspond to literature review and my research question mentioned above and add more information that are relevant to the topic question.  Everything should be linked to Adidas and the hosting of FIFA World Cup so basically be linked to my research topic.  You should add factors associated with brand image and the marketing factors like trust, custormer focus, communication etc.  Mention Adidas marketing strategies and mention how it is important to build brand image and customer loyalty.  Mention how the hosting of FIFA was a success and improved brand image but there are setbacks also mention the setbacks and therefore what could be implemented to enhance their brand image.  You can add more that will make the literary reviews better.  Lastly, you should summarise everything.  This essay should a good flow of ideas and continuity.  Use easy, good and very strong words not too hard and difficult words.  Also, there should be no plagiarism which is very important.  You should reference after sentences where references are needed.  Add bibliography harvard style at the end. Also all the information used and found from google scholar and academic papers should be from 2021 to 2024.  Latest information which is from 2022, 2023, 2024 are better so use those primarily. However 2021 as well is fine if written but 2020 is not recommended.