Tony Hsieh, author of Delivering Happiness: A Path to Profits, Passion, and Purpose and former CEO of Zapppo’s

April 15, 2024April 15, 2024 Discipline: Marketing

Instructions

Tony Hsieh, author of Delivering Happiness: A Path to Profits, Passion, and Purpose and former CEO of Zapppo’s discuses the link between company culture and delivering customer happiness in this segment from Stanford Graduate School of business.

 Please watch the video linked here: https://www.youtube.com/watch?v=yxKlK58gDrA 

 

  1. How does Zappos create a culture that drives customer success and brand loyalty? Use specific examples, and consider a number of topics mentioned. (motivation, humility, evolving vision, business processes)   
  2. How would you apply some of the ideas Hsieh presents to your personal selling philosophy? (Chapter 1 from the text)

Manning & Reese, 2024, Selling Today: Partnering to Create Value, 15th edition, Hoboken,

Pearson
ISBN: 9780137962907 (rent), 978013796334


Response should be 2-3 pages. 



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