Traditional Marketing Channels, Digital Marketing Channels, Return on Investment

This assignment is based on a previous assignment It is aalready  uploaded

Module 04 Assignment Directions

Submit a 2-page paper and brochure or flyer in which you describe the marketing channels for your smartwatch company in the wearable industry. Your paper needs to be in APA format and include a title page and a reference list.

Smartwatch Company Marketing Channels (Title Page + 2 Pages + Reference Page + Brochure/Flyer Page)

Describe the marketing channels you will use to promote your smartwatch company and reach your targeted market. Create a brochure or flyer for your B2B or B2C smartwatch company, which includes the layout and design, company slogan, product features, price., and a QR code. Discuss your experience in the development process of your flyer or brochure and your experience incorporating the QR code into the flyer. Explain how QR codes can improve the effectiveness of digital and traditional marketing.

1. Introduce your company (1-2 paragraph)
2. B2 Option
3. B2B option (1-2 paragraph):
4. Describe the most effective channels for reaching businesses interested in purchasing smartwatches for their employees.
5. Explain how your smartwatch company would customize digital marketing strategies to engage decision-makers in businesses interested in smartwatch purchases. OR
6. B2C option (1-2 paragraph):
7. Discuss which traditional marketing channels have shown the highest ROI for promoting smartwatches directly to consumers.
8. Describe how your smartwatch company leverages social media platforms to create brand awareness and drive sales among consumers.
9. Create a brochure or flyer for your B2B or B2C company’s smartwatches (design layout, slogan, features and price, smartwatch graphics). 
10. Describe the development process of the flyer or brochure and how you incorporated the QR code into your brochure or flyer for your B2B or B2C company’s smartwatches that would help your smartwatch’s marketing strategy (1 paragraph).
11. Discuss how the QR code can improve the effectiveness of digital and traditional marketing channels in driving customer engagement (1 paragraph).

Special Instructions (Canva + QR Code):

Canva

1. Sign up or log in: If you are new, go to Canva’s website and sign up. If you have an account, log in.
2. Select a template: Search for “flyer” on Canva’s homepage and select a template you like.
3. Customize: Use the Canva editor to change the text, colors, fonts, and images to match your flyer’s purpose.
4. Add Text: Click on the text boxes to edit and include the slogan, features, and price.
5. Add images: Drag and drop images from Canva’s library or upload your photo.
6. Adjust Layout: Move elements around and resize them to create a balanced design.
7. Final Touches: Add borders, shapes, icons, or stickers for extra style.
8. Add QR code: Add a QR code to the flyer. Pick a suitable location on your flyer or brochure.
9. Preview and add to assignment: After completing the flyer or brochure, add it to this week’s assignment.