Unit VII Case Study (ITC 4311-21.01.01-4B24-S1, Information Technology Cost Analysis)

Assignment Content

  1. The case study Disrupting the Taxi: Uber, at the beginning of Chapter 7, discusses how Uber and other ridesharing services are disrupting the traditional taxi industry and transforming the way people think about transportation. It highlights the importance of venture capital in supporting new technology companies, how Uber has expanded to multiple cities worldwide, and how its flexible, decentralized approach has allowed it to adapt quickly to changing market conditions and regulatory environments.

    For this assignment, use the case study and the internet to research additional information on Uber and other ridesharing services. In your assignment, address the following:

    • Provide an introduction with the overview of your topic, the purpose of the study, and the thesis statement.
    • How are Uber and other ridesharing services disrupting the traditional taxi industry and transforming the way people think about transportation?
    • The case study mentions how Uber has raised capital from investors to form the company. Discuss the risks and benefits of protecting and sharing your intellectual property with investors.
    • Discuss Uber’s service model to connect riders with nearby drivers and how it conflicts with entrenched taxi interests and regulators. 
    • Discuss the role of organizational structure in enabling innovation and show how Uber’s flexible, decentralized approach has allowed it to quickly adapt to changing market conditions and regulatory environments.
    • Include a conclusion with a summary of all of the points made and your final stand.

    Your case study analysis must be at least three pages in length. You must include at least two references, one of which must come from the CSU Online Library. One can be the course materials. Adhere to APA Style when creating citations and references for this assignment. 

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