Using an example of a recent, high involvement purchase you have made answer the following question: 1. justify, using relevant theory, for instance, Theory of Planned Behaviour, Theory of Reasoned Action, why this was a high involvement purchase.
January 8, 2024January 8, 2024
Discipline: Marketing
1. Justify, using relevant theory, for instance, Theory of Planned Behaviour the theory of Reasoned Action, why this was a high-involvement purchase.
2. Demonstrate how the product/ service you purchased satisfied a need, within the answer identify what type of need( e.g., psychological, safety, tertiary, personal), this was.
3. Explain why you chose this product over others you may have considered.
4. Discuss wether you feel you gained value from this purchase, within your answer show how value is created during an exchange.
Font= Times New Roman
Line spacing= 1.5
Word limit 2000
The word count must be clearly indicated on the front page.
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