Watch the following video on How to Communicate in Times of a Crisis https://www.youtube.com/watch?v=-SUcOwO-OyULinks to an external site.

February 5, 2024February 5, 2024 Discipline: Business and Management

Watch
the following video on How to Communicate in Times of a Crisis

https://www.youtube.com/watch?v=-SUcOwO-OyULinks to an external site.

Identify
a recent crisis a company had to navigate. Summarize the crisis and how
the company navigated it:

  1. How did they communicate to their audience(s)?
  2. What actions did they take to regain the public’s
    trust?

Provide
a link to a video or an article that offers an example of how the company
communicated. (This could be an example of their advertisements or their social
media posts.)

Based
on the content in the video “How to Communicate in Times of a Crisis” what
did the company do well and what could they have done better? 

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