Week 8 Discussion: Extended Marketing Mix Decisions in Airport and Airline Operations
April 16, 2024April 16, 2024
Discipline: Marketing
There are numerous examples of decisions related to the
extended marketing mix. Some are good, while others could be considered
“lessons learned.”
Consider the people, process, and physical evidence that
affect decision making in these situations:
The front-line employees that interact with passengers and
the roles they perform.
The processes involved with providing service at the airport
and in-flight to include handling complaints.
The physical cues presented in the airport and airline servicescapes.
Perform a search and identify a real-world situation that
involves an example of people, process, and/or the physical evidence decisions.
Describe the example and post under the respective topic thread.
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