What marketing strategies can Agua Alta Polo Tournament implement to grow participation within viewers.

August 23, 2024August 23, 2024 Discipline: Marketing

I am available for consultation throughout the project as the tournament is run by my family. The interest begins with the marketing aspect, as the oldest tournament in mexico the point would be to make it self sufficient in the sense of having numerous sponsors to help aide the cost (food, beverages, entertainment).  As well as growing the sport and helping the local surrounding communities to thrive from the tournament. Furthermore increasing its popularity and viewership globally as the sport of polo continues to grow. 



Here are some sources that I can provide: 

https://www.researchgate.net/profile/Derek-Peters/publication/233513555_A_heart_rate_analysis_of_the_cardiovascular_demands_of_elite_level_competitive_polo/links/54f9c21d0cf21ee4fdedf737/A-heart-rate-analysis-of-the-cardiovascular-demands-of-elite-level-competitive-polo.pdf





https://researcharchive.wintec.ac.nz/id/eprint/6770/1/Best%20Standing%20Polo.pdf







https://jih-tabriziau.ir/browse.php?a_code=A-10-235-6&sid=1&slc_lang=en&ftxt=1&pure_pdf=1






https://muse.jhu.edu/article/412625



  



http://ndl.ethernet.edu.et/bitstream/123456789/22334/1/115.pdf#page=119


v033p00329.pdf (nih.gov)






115.pdf (ethernet.edu.et)

Yli-KoivistoSaila.pdf (tuni.fi)

Rachel_Caroline_Hogg_thesis.pdf (csu.edu.au)

From Iran to All of Asia: The Origin and Diffusion of Polo: The International Journal of the History of Sport: Vol 19, No 2-3 (tandfonline.com)


https://bjsm.bmj.com/content/33/5/329.short

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