What role does the label ‘Made in Italy’ play in the perception and purchase intention of younger generations compared to French luxury brands?

November 11, 2024November 11, 2024

The total word count is 2500 words. I’ve already done part of the work (1000 words). The research question is: What role does the “Made in Italy” lable play in the perception and purchase intention of younger generations compared to French Luxury Brands? 

I attach the brief to have some guidelines on the word count per part and general informations. Follow my work and complete the rest (written in red) and correct some evenual mistakes in my work. 
Please provide the Plagiarism and Ai check. 

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