Group Project Writing Format:
- Title and a 200-word abstract of the entire paper/research project. Abstract is a brief statement of your key focus of the paper, central question, conceptual focus, data sources, and methods of research and important finding(s) and conclusion(s).
- Keywords: 5 words that point towards the key sub-areas that are focused and reflected in the article.
- Introduction
- Literature Review: Critical review of literature, crucial knowledge gaps you identified from the chosen literature and why it is crucial for your chosen area of research.
- Research Problem Statement: The statement of your identified research problem. What is that you are trying to problematize regarding the knowledge gaps you identified and why it is important to be researched?
- Conceptual Framework: Based on your critical engagement with literature, and research problematization, your conceptual approach/framework to guide and shape your entire research design. The arguments and justification on why this conceptual framework is relevant and crucial in this context.
- Research Objective(s): Based on your research problem, what are your research objective(s). Research objectives are broader compared to research question(s).
- Research Question(s): Based on your research objective(s), what are your research question(s). Research question(s) can come out from research objective(s).
- Hypothesis (If any, as per method)
- Method, Empirical Data and Research Design: Discuss your research method. Write about your justification arguments based on the context of your research problem statement, objective(s) and research question(s). Moreover, your justification should also reflect a synthesis and use of aspects from review of literature, especially knowledge gaps and showing why certain studies with specific research method(s) are not convincing to you. And why you argue and try to justify the case of your research method in this context. Details of your data sources, the sources of secondary data, i.e. representational statistics from different documents, reports, etc. Moreover, if you are collecting primary empirical data, how did you collect the data, details of techniques of data collection? Furthermore, details of the site/field/place of your empirical research. The sampling technique you used and why, your intended target sample size and actual sample.
- Results: Descriptive details of findings from the empirical research work
- Conclusion
- References
Abstract:
Despite the availability of other social media platforms, such as Facebook and Twitter, Instagram has gained significant popularity among small businesses in Qatar. In recent years, social media platforms have emerged as powerful tools for businesses to reach and engage with their target audience. Among these platforms, Instagram stands out as a key player, offering unique features and a visually appealing interface that facilitates brand promotion and customer interaction.
Introduction:
In recent years, social media has become a tool for many business owners in Qatar as a means of reaching out to customers and promoting their products and services. Most dominantly, Instagram has emerged as a popular choice for small businesses due to its unique features that cater to both businesses and consumers. Especially in Qatar, where there is a highly engaged user base on Instagram, making it easier for local businesses to target local consumers.
Literature Review: –
Research Problem Statement: –
Conceptual Framework: –
Research Objective(s): –
Research Question(s): –
Method, Empirical Data and Research Design:
This research employs a mixed methods approach to comprehensively understand why small businesses in Qatar prefer Instagram as their primary social media platform for business promotion and marketing. We used a mixed methods approach combining both qualitative and quantitative techniques to provide a holistic understanding of the phenomenon.
For the qualitative method used in this research, we conducted in-depth semi-structured interviews with small business owners in Qatar. We asked them about their motivations and experience using instagram to run their business.
In addition, we did a Quantitative structured survey to a representative sample of Qatari consumers. The survey was mainly focused on their interactions with small businesses on Instagram, their preferences for discovering and engaging with businesses on social media, and their purchasing behavior influenced by Instagram marketing.
The software we used was Google Forms.
– Approximately 5 Qatari business owners will be interviewed to ensure diversity of perspectives.
Quantitative Sampling:
Surveying Qatari Consumers
– Stratified random sampling will be used to ensure representation from different demographics such as age, gender, and location.
Results: –
Conclusion: –