1. Introduction (approx. 100 words).
Provide a non-technical (no jargon) and intuitive summary about why decision-making is important to consider in relation to business negotiations. You should also briefly outline what you will cover in the main body of your essay.
• Explain (briefly) why decision-making is important in the context of business negotiation.
• Provide an overview (outline) of your work.
• Offer an easy-to-read introduction (non-technical, jargon free, and intuitive).
2. Theoretical background (approx. 650 words).
In the theoretical background you are expected to define and compare normative and heuristic decision-making. In particular, you should explore and contrast their similarities and differences.
• Introduce (e.g., defined) normative decision-making.
• Introduce (e.g., defined) heuristic decision-making.
• Explore and contrast the similarities between normative and heuristic decision-making.
• Explore and contrast the differences between normative and heuristic decision-making.
3. Decision Making and Business Negotiations (approx. 650 words).
Based on the theoretical explorations, critically examine how normative and heuristic decision-making influence business negotiations.
• Evaluate how normative decision-making can influence business negotiations.
• Evaluate how heuristic decision-making can influence business negotiations.
• Critical examine (i.e., have you considered potential benefits and limitations of using each type of decision-making, in the context of negotiation).
4. Conclusion (approx. 100 words).
Summarise the main points covered in the main body of your essay.
• Summarise the main points covered in the essay.
5. References.
• Support your arguments with appropriate citations/references.
• Follow (especially when referencing) Harvard Style.
• Include the references from the reference list in the main body of text.