Worksheet 2 – Audience Demographics and Psychographics Topics, Audience Valuation, and Two-Sided Markets

January 22, 2025January 22, 2025

Instructions:

  1. Each question should be substantive and a minimum of two paragraphs in length (200 to 600 words)
  2. Ensure you use proper grammar, word choice, syntax, and writing mechanics.
  3. Properly cite and reference.

Note: I will provide the readings associated with the assignment please make sure to cite from reading along with other sources you find.Questions: (Please include the question number and question as it can help me know which question is which) :

  1. What are the most commonly valued demographic traits used in assessing audiences? Why are these valued?
  2. Define, compare, and contrast audience demographics and psychographics.

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