Write a business report to the CEO and Board of Directors on the performance of British Airways and how they have adopted approaches to improve and sustain business excellence in a global business environment.

1.     
Research and critically
appraise the development of lean principles within the 

selected industry and
its influence on British Airways

2. Critically outline the challenges and pressures faced
by BA to deal with supply

 chain vulnerability as a result of global sourcing
and the continued trend of 

“leaning down”. 

3. Critically assess how BA embeds
approaches to quality management and 

organisational sustainability to create
business excellence in the industry.

 4. Make recommendation(s), based on your
analysis/findings to help British 

Airways create and sustain business
excellence, to remain competitive. 

Ensure that your report offers appropriate
references to real-world examples and 

demonstrates your knowledge and
application of the theory and concepts of 

Creating Business Excellence and
Marketing module. The report may be from a UK 

perspective or a country familiar
to you. Please highlight this selection when 

providing the scope and background
of the report. The below offers a UK 

perspective, so feel free to find similar
up to date resources for the organisation in a selected country/region. Travel
& leisure industry: https://www.bbc.co.uk/news/topics/cn1r2gwe6g8t/travel-leisure-industry.

Bhasin, S., & Burcher, P. (2006). Lean
viewed as a philosophy. Journal of Manufacturing Technology Management, 17(1),
56-72.

Christopher, M., & Peck, H. (2004).
Building the resilient supply chain. The International Journal of Logistics
Management, 15(2), 1-14.

Costa, L., Godinho, F., Moacir, F.,
Lawrence D., & Gómez Paredes, F., (2018). Lean, six sigma and lean six
sigma in the food industry: A systematic literature review. Trends in Food
Science & Technology, 82, 122-133.

De Angelis, R., Howard, M., & Miemczyk,
J. (2018). Supply chain management and the circular economy: towards the
circular supply chain. Production Planning & Control, 29(6), 425-437.

Katayama, H., & Bennett, D. J. (1996).
Lean production in a changing competitive world: A Japanese perspective.
International Journal of Operations & Production Management, 16(2). 8 – 23.

Hines, P., Holweg, M., & Rich, N.
(2004). Learning to evolve: a review of contemporary Lean Thinking.
International Journal of Operations & Production Management, 24(10),
994-1011.

Holweg, M. (2007). The genealogy of lean
production. Journal of Operations Management, 25(2), 420-437.

Martín-Gaitero, J. P., & Escrig-Tena,
A. B. (2018). The relationship between EFQM levels of excellence and CSR
development. International Journal of Quality & Reliability Management,
35(6), 1158-1176.

Vlachos, I., & Bogdanovic, A. (2013).
Lean thinking in the European hotel industry. Tourism Management, 36, 354-363.

Your submission will be marked against
four criteria: comprehension, analysis, critique and presentation.

Criteria                Link to task                                                                                                                 Weighting

                              Lean
thinking influence on industry/organisation                                              20%

                              Lessons
learnt: Supply chain vulnerability & global sourcing                         15%

Comprehension Lessons learnt: Quality
management & organisational sustainability         15%

& Analysis

                              Conclusion
& recommendations – linked explicitly to findings/analysis      15%

Critique – including integration of
academic & industry sources to support findings/analysis 25%

Presentation – Compelling executive
summary; appropriate

             structure, grammar, spelling and
presentation of information                       10%

Select
all the options below applicable to the submission