The main body of the report must be no shorter than 3 pages and no longer than 5 pages, single spaced. The main body should comprise:
- Introduction/Background information – include relevant facts and issues on company. Competitors, industry
- Financial Analyses – Provide answers based on both qualitative and quantitative analyses to the following questions:
- What percentage of its revenue earning equipment does Hertz depreciate each year?
- Do the changes in Hertz’s depreciation of its revenue earnings equipment materially affect the company’s profitability?
- What are some potential reasons to explain the changes in Hertz’s depreciation of its revenue earning equipment?
- Recommendation/Solution –Provide one justifiable and realistic solution to the problem; explain the reasons behind the proposed solution; support this solution with justification and include relevant theoretical concepts as well as the results of your research.
Figures and tables could be placed in an appendix at the end of the paper but preferably incorporated in the body where appropriate. All figures and tables must be numbered and all pages, including pages with tables and figures must be numbered.
Rubric:
– Shows superior knowledge of the issues, key problems, and the company’s present situation and strategic issues. Effective Executive Summary
– Critical issues and key problems that supported the Case Analysis were clearly identified, analyzed, and supported.
– Analysis of the underlying issues were clearly identified
– Specific data or facts were referred when necessary to support the analysis and conclusions.
– Key points were clearly identified and supported with a well thought out rationale based on applying specific concepts or analytical frameworks to the data provided in the case. Excellent grammar, spelling, punctuation, professional writing, and syntax