Over the past two modules, you have explored the
fundamentals of global business, such as key drivers for expansion of domestic
business and cultural considerations. In this milestone, you will complete the
first part of your course project by explaining what you have learned about
global business thus far.
Scenario
You are a business analyst working at a small domestic
organization that produces high-quality cell phone cases. Your organization has
begun to see its sales flatten in the domestic market. While the organization
is not losing money, leadership would like to explore options to continue to
grow. One option that leadership has noticed competitors attempting is entering
international markets.
You have been asked to examine the benefits, drawbacks, and
key considerations for your organization to enter one of the global markets
below, and to summarize your findings in a business brief for leadership.
Select one of the following international markets to use for
your course project:
- Japan
this milestone, you will complete Section One of the
Business Brief Template (located in the Guidelines for Submission section of
this document).
Drivers for Global Entry: Develop the first section
of the Business Brief Template that explains the purpose of global expansion,
business impacts of global business, societal impacts of global business, and
cultural considerations using evidence from course and outside resources to
support your explanations. Make sure to use evidence from course resources to
support your responses.
Specifically, you must address the following rubric
criteria:
- Country
Selection: State the country you have selected to use for your course
project. - Purpose
of Global Expansion: Explain key benefits of successful global
expansion for domestic organizations. - Business
Impacts of Global Business: Explain how global expansion of a domestic
organization can impact business operations such as strategic planning,
marketing, supply-chain management, human resources, and so on. - Societal
Impacts of Global Business: Explain how the global expansion of
organizations has impacted society, citing specific examples regarding
culture, transportation, employment, infrastructure, and environmental
climate. - Cultural
Considerations for Global Business: Explain the importance of
researching the culture of a potential global market prior to market
entry, as well as key cultural considerations to explore to inform
expansion decisions.
What to Submit
Template: Business Brief
Submit Section One: Drivers for Global Entry of this template as a 350- to
500-word Word document. Sources should be cited according to APA style.
Milestone One Rubric