You are required to discuss the international business strategy of a company based in your own country. (The Bahamas)

March 30, 2024March 30, 2024 Discipline: Finance

You are required to discuss the international business strategy of a company based in your own country. (The Bahamas) 

Applying the module material to date, please answer the following questions:

1. How this company manages innovation in an international context?

2. Mention at least two steps that this company followed in order to stay competitive in the international market.

Sources to use:

Jeyarathmm, M. (2007) Strategic Management. Mumbai: Global Media. Chapter 12

Rothauer, D. (2018) Vision & strategy: Strategic thinking for creative and social entrepreneurs. Basel: Birkhäuser.

Wurthmann, K. (2019). The essential
mix: Six tools for strategy-making in the next decade. The Journal of
Business Strategy, 40(2), 22-33.
doi:http://dx.doi.org/10.1108/JBS-09-2018-0147


Andrews, R., Boyne, G.A. & Walker, R.M. (2006) ‘Strategy Content and Organizational Performance: An Empirical Analysis’, Public Administration Review, 66(1), pp. 52-63. 


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