You have recently been appointed Marketing Manager, of your brand of your choice.
Select a global company, that in your opinion, has the highest application of Corporate Social Responsibility (CSR) standards. Provide an overview and analysis of their marketing mix variables that enhance and deliver the CSR strategy. Feel free to apply your creativity and assumptions for the information not available or public.
You should analyze:
Positioning and brand strategy, including targeting.
Distribution, pricing and communication strategy
Marketing plan, highlighting the communication chapter
Submission will be supported in a power point, or similar software (max of 6 slides), supported by a x5 minute video and/or audio presentation.
You have recently been appointed Marketing Manager, of your brand of your choice.
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